HubSpot Contact Properties Used by Shalom Media: Complete Field Reference Guide
1. Overview
This article provides a comprehensive reference guide to all custom and standard HubSpot contact properties used internally at Shalom Media USA Inc. These fields are crucial for communication, segmentation, syncing with third-party platforms, and internal reporting. This document is meant for internal teams including Support, CRM Ops, Data, Marketing, and Fundraising.
2. How to Use This Guide
-
Search by field name (
Ctrl + F) or property label in HubSpot. -
Use this as the single source of truth when entering or reviewing contact-level data.
-
Reach out to the CRM administrator if a new property needs to be added or updated.
3. Field Definitions
Below is a detailed explanation of each contact property, grouped logically:
3.1 Personal & Identity Information
| Property Name | Description |
|---|---|
firstname |
First name of the contact. |
lastname |
Last name (surname) of the contact. |
salutation |
Title such as Mr., Ms., Fr., Rev., etc. |
gender |
Gender identity of the contact (used in personalization). |
date_of_birth |
Used for age segmentation, birthday emails, or eligibility rules. |
shalom_member_uid |
Internal unique member ID for Shalom program tracking. |
swf_id |
Shalom World Fellowship ID used across CRM and internal systems. |
3.2 Contact Methods
| Property Name | Description |
|---|---|
email |
Primary email address used for communications. |
phone |
Landline or primary contact number. |
mobilephone / mobile_number |
Mobile number used for WhatsApp, SMS, and mobile outreach. |
secondary_number |
Optional backup number. |
mode_of_contact |
Preferred communication method (Email, Call, WhatsApp, etc.). |
3.3 Language & Communication
| Property Name | Description |
|---|---|
hs_language |
Preferred language for emails and content (e.g., English, Spanish). |
secondary_language |
Secondary language spoken by the contact. |
email_communications_ |
Tracks email subscription preferences and opt-in status. |
3.4 Address & Location
| Property Name | Description |
|---|---|
address |
General address line (may overlap with shipping/billing). |
address_line_2 |
Apartment, suite, or unit number. |
city |
City of residence. |
state |
State/province of residence. |
country |
Country name. |
country_code |
ISO 2-letter country code (e.g., US, IN). |
3.5 Billing Address (Used for Financial Communication)
| Property Name | Description |
|---|---|
billing_address |
Full billing address block. |
billing_address_line_2 |
Second line of billing address. |
billing_street_address |
Street part of billing address. |
billing_city |
Billing city. |
billing_state_region |
Billing state/province. |
billing_state_region_code |
State code (e.g., CA, TX). |
billing_postal_code |
ZIP/postal code for billing. |
billing_country_region |
Billing country. |
3.6 Shipping Address
| Property Name | Description |
|---|---|
shipping_address |
Full shipping address block. |
shipping_address_line_1 |
First line of the shipping address. |
shipping_address_line_2_1 |
Additional address line(s). |
shipping_city |
City for shipping. |
shipping_state_region |
State/province for shipping. |
shipping_state_region_code |
Shipping state code. |
shipping_postal_code |
ZIP/postal code. |
shipping_country_region |
Country for delivery/shipping. |
3.7 Lifecycle & System Timestamps
| Property Name | Description |
|---|---|
createdate |
When the contact was created in HubSpot. |
hs_createdate |
System-created version of the contact creation timestamp. |
lastmodifieddate |
Last time any field on the contact was modified. |
closedate |
Used for reporting deal closure (usually auto-filled in sales objects). |
start_date |
Campaign/member start date, if applicable. |
3.8 Miscellaneous
| Property Name | Description |
|---|---|
comments |
Freeform notes or comments added manually. |
status_myshalom |
Program-specific status (e.g., Active, Dropped, Pending). |
designation |
Professional title or designation (e.g., Media Head, Coordinator). |
hs_object_id |
Unique HubSpot system ID for the contact (used for API reference). |
hs_country_region_code |
Internal HubSpot code for country-region (used for filters). |
4. Important Notes
-
hs_object_idis the primary identifier used in API integrations and ingestion workflows. -
Some fields (e.g.,
billing_*,shipping_*) may be filled only for financial donors or program participants. -
All fields are synced and periodically audited by the CRM team.
-
Please do not manually edit fields mapped to external platforms (like FundraiseUp or Stripe) unless instructed.